I grab this when I want a quick brown smoky eye. I use the matte shades in the crease and the shimmer on my lid for a 5-minute look that looks like I tried harder than I did.
I use this to create a thin winged liner for everyday wear. The brush tip helps me get really close to my lash line, and I go over it once for a bolder look on glam days.
I keep this in my bag 24/7. I use it on no-makeup days for a quick nude lip that still looks polished. I usually blot once for that soft-diffused effect.