It comes in a pretty cool neon yellow packaging with a pump, it's the same bottle that can be seen at different NYX primers. The texture is like a thick gel and it's clear. It's easier to spread than other primers l've tried. It feels nice and hydrating on the skin. My skin is dry and I like to wear primers that hydrate for a long time so my makeup stays for longer. Once you spread it and let it set; it doesn't feel heavy or uncomfortable. It has got a very nice texture with a gripping finish. I haven't seen many primers like this.